The Wizard of Oz – the key to Innovation?

by einsteindiva.com

in Innovation

This is an interesting article about innovation management, where the author states that employees don’t need cutesy management goals. Instead they must have information and goals related to the product and market. The executive team needs to explain what innovation is all about. What customers is the company trying to reach? What market are they trying to enter? Who are their biggest competitors, and how do they compete with them?

http://tinyurl.com/3xxq8hw

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